While at the “The Smart Jewelry Show” in Chicago I notice quite a buzz about a new business offer by a company, Paragon Lake. They have created a highly interactive web based “Virtual Display Case.” Paragon Lake has effectively broken the boundaries between live jewelry and the virtual world. Their virtual display case will go a long way to engage the consumer in the buying process.
The current business model offers retail jewelers a slick HP touch screen computer and in store training for a meager $2000. They also refund a large portion of that investment as the system is used in the store. They are capping the new users they can roll out the first stage, so jewelers were scrambling for their wallets in Chicago.
For more information go to http://www.paragonlake.com/
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