Monthly Archives: February 2009

Sometimes irrelevant is fantastic!

boucheron-necklaceI ran across these photos in Wallpaper magazine of the necklace that was designed by Shaun Leane and created by Boucheron to celebrate their 150th anniversary. There is nothing at all “relevant” about this necklace, but it’s irrelevance makes it truly remarkable! Here’s to Boucheron’s incredible legacy of making the world more beautiful, one jewel at a time!

The picture below show the necklace with the buds of the night blooming “Queen of the night” open. There are hidden buttons that open and close the buds. The large lilac sapphire can also be removed and worn separately.

boucheron-necklace-open

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Recipe for creating a tribe

Great book!

Great book!

In today’s market place, it is possible to create a tribe of “fans of your brand” using some planning and the vast array of social networking tools. So what is the formula?
First, discern what makes your brand different. This is a very important challenge. Often it is you and your staff that makes up your business “DNA.” Think about these people not in term of who they are and what they look and act like, but in the unique talents they are. Begin to speak those talents until that becomes part of your store identity. If a staff person leaves, he or she takes their part of that identity with them. That does not mean that those talents aren’t replaceable. The important part is to create the recipe of talents you want your store to be and speak that recipe.
The second part of creating your jewelry tribe is living up to your promises and exceeding expectation. It is very important that everyone in your store understands the importance of all promises that are made. It is always better to not promise something and then be able to achieve the goal, than the reverse. Make your promises very carefully. Next is exceeding expectation. The current “bar” for expectation is very low and getting lower. Service is an expensive part of a business and is often a place that owners become cheap about. That is great news! To exceed expectation, you only need to be a little better that what the consumer is used to other places. In other words, your store can be pretty average and still exceed expectation, but this is not what I am advocating. I think your business service needs to shine! This makes your satisfaction level go “through the roof” and your customers become the best source of advertising you could ever have!
Now, it is time to create tribe! With the current social networking tools that are available, you create a “space” to connect all of your businesses advocates and let them tell your story. If you have done a good job on the first two steps, the third happens with very little encouragement. If you want to see what one of our (Krombholz Jewelers) spaces looks like and does, become a fan of Krombholz on facebook!

Diamonds, white metals snag Grammy spotlight

Jennifer HudsonLos Angeles–Coldplay, Jennifer Hudson and John Mayer were among the recording artists who scooped up top honors at last night’s 51st Annual Grammy Awards, but in terms of jewelry, diamonds set in white metals were the night’s big winners.

While the Grammys are generally noted for their more outlandish displays of fashion, a number of men and women performing and presenting on the Feb. 8 stage went classic in terms of their jewelry choices, especially with diamond jewelry.

Diamond drop earrings were ubiquitous, as were vintage pieces, line bracelets and right-hand rings.

Best New Artist winner Adele performed her “Chasing Pavements” hit in Stephen Russell diamond drop earrings, an antique diamond-flower brooch and an antique diamond and tortoise-shell hair comb. And “I Kissed a Girl” crooner Katy Perry played up her retro Varga-girl style in an H. Stern vintage diamond bracelet, diamond floral ring and diamond “Sofia” bangle, finished off with Jacob and Co. princess-cut diamond drop earrings set in platinum.

American Idol alum and Grammy nominee Jordin Sparks picked a diamond link bracelet, diamond stud earrings and ring from Damiani, while fellow nominee Sara Bareilles chose diamond and platinum bracelets, earrings and a ring, all from Neil Lane.

And the guys didn’t lay low on the diamonds either. Jamie Foxx chose diamond stud earrings and cuff links by Neil Lane, while Jay-Z picked Lane’s diamond and black onyx tie pin and diamond shirt studs. Grammy winner Lil Wayne went the black diamond route, choosing a Chris Aire watch with a full black diamond case, dial and bracelet.

In addition to the more traditional styles, playful looks weren’t too far off. Whitney Houston helped to open the show in a Lorraine Schwartz cuff bracelet and disco-ready fan earrings, both in blackened platinum with diamonds, while Gwyneth Paltrow paired a metallic mini-dress with silver-toned earrings plus a heart-shaped diamond ring from Chopard. Miley Cyrus proved that she’s already a veteran in jewelry wardrobing, expertly mixing Lorree Rodkin and Stephen Webster pieces for her performance with Taylor Swift. Meanwhile, Jennifer Hudson accepted her Grammy for best R and B album in a Cartier diamond and onyx panther cuff and long, geometrically shaped diamond earrings.

Reprinted from February 09, 2009 National Jeweler